Sunday, November 21

Target Audience

For my magazine I will target a niche audience so that I can focus on the exact people I want to aim my product for.
Target audiences can be grouped by gender, (either male or female), or by age groups. The ages are grouped like this:
<15

15-24
24-35
35-55
55>
They can also be grouped into A, B, C1, C2, D and E groups, which are the social grades. With A being the highest of classes and E being the lowest.These are called the demographics.
Psychographics can also group target audiences based on interests, opinions and attitude.

The audience my magazine will be aimed at is both male and female. The target age group for my magazine will be 15-24 as this is the ages that most music magazines of this type are aimed for. Also, people of this age are more likely listen to recent music and have an interest in it. I will be aiming it at the E group as this is the group that most 15-24 year olds are in.

No comments:

Post a Comment