Language- Masthead, main cover line, cover lines, banner headline, logo, strapline, main image (close-up, medium close-up, full shot), bar code, price, issue number, dateline, tag line. My magazine will also have a continuous colour scheme through-out.
Institution- IPC Media produce a wide range of magazines but only one music magazine, which is NME. Although NME magazine is popular, I would not choose these to produce my magazine as it seems they do not mainly concentrate on music magazines. Another major media brand is Conde Nast, but i will also not be using this one. Conde Nast mainly produce fashion magazines, which although fashion does play a part in the music industry, it is not relevant for my music magazine. I have decided to choose Bauer Media to produce my music magazine. Bauer Media produce well known music magazines such as Kerrang! and Q magazine, which are both very successful. However, they also produce radio and TV channels such as Smash Hits and 4music, which shows they cover a wide range of music genres and have a major part in the music industry.
Ideology- The ideology behind my magazine is that you do not just have to listen to one music genre and be stereotyped by what you listen to. Also, that not every band or musician fits into just one category, they can be from a range of categories
Audience- My magazine will be aimed at young people, such as teenagers or early twenties, and be for both genders
Representation- My magazine will represent the two genres of music I have chosen, both Pop and Indie. By using a cross over of genres it is breaking some stereotypical conventions of a music magazine. I want my magazine to come across in a positive way.
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